Assist and advise the CEO and leadership team as they create the company strategy, ensuring it is compelling, distinctive and memorable, whether a radical, evolutionary or refreshment of existing success.
Review best and relevant practice from competitive and non-competitive companies, compare to client brand, adapt and apply the best practice. .
Handle management of major problems and acute PR issues. Deal with underperforming products or departments.
Analyse if and how to expand or re-focus product portfolio. Identify specific opportunities, review organic and acquisition options, over see new brand development